Precious Cat Litter, Multiple Myeloma Research Foundation Team Up to Dust Cancer

Precious Cat Litter and the Multiple Myeloma Research Foundation (MMRF) have partnered on a campaign to raise awareness and find a cure for multiple myeloma, a rare form of blood cancer. Kathy Elsey, cofounder of the Englewood, Colo.-based Precious Cat Litter, was diagnosed with the disease in 2009. Since then, she and her husband, Dr. Bruce Elsey, have donated nearly $7 million to the Norwalk, Conn.-based organization.

“This is an opportunity for us to raise awareness for an organization that is making great strides toward finding a cure and advancing treatments for multiple myeloma,” said Dr. Elsey, cofounder of Precious Cat Products.

The Multiple Myeloma Research Foundation, established in 1998 by twin sisters Karen Andrews and Kathy Giusti after Kathy’s multiple myeloma diagnosis, aims to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure.

The campaign, #CatsAgainstCancer, spans Facebook, Twitter and Instagram using the Photala photo sharing platform to enable users to share their individual experiences and support the campaign’s mission.

As part of the campaign, users can download a coupon from the campaign landing page that allows them to save $3 on their next purchase of a 40-pound bag of Precious Cat Ultra Litter. For every $3 saved, Precious Cat will donate $3 to MMRF.

To find out more about the campaign and how you can participate, visit /redirect.aspx?