Subaru advertising is making me nuts. They spend a lot of time trying to associate their cars with warm and loving relationships full of romance and adventure. But it also appears to portray relationships as being like the cars as well; indicating that everything wears out. So here’s one ad showing a man reminiscing his time with a previous girl friend and then shows that while the woman changed, he kept the car. I don’t know if anyone else sees this in those commercials or if it’s just me, but it drives me a little wacky.
With now 60% of all marriages resulting in divorce, perhps the governing bodies in Mexico City have it right by offering licenses for marital contracts of two year terms. At the end of the two years, the couple can go their own way or choose to re-up. I have to wonder why someone would enter into such a relationship; I’m thinking why not just live together. That way, whenever the event comes around that you thought would cause you to be divorced in two years, you can go your separate ways. Of course, it turns the idea of relationsips into the same sort of commodity as a used car ownership.
I always figured that marriage was supposed to be a committment in the long term. To me, there are a few reasons for divorce; infidelity topping the list. I never got the concept of a partner shooting their spouse’s lover, I always figured you should kill the spouse, what with them doing the betraying and all. But apparently these days a lot of reasons suffice to break the bond respresented by the circular band on the third finger of the left hand. Everything from political disagreement to leaving public hairs on the bath soap seems to create solid reasoning for denouement.
I figure that marriage becomes valueless when there is no sense of trust and support for either or both of the parties. So it doesn’t take some particular bad deed to cause a breakup. People can and do grow apart when the mix wasn’t right from the get go, or as a result of character change over time. When one or both people become furniture as far as the other is concerned, then there is no point in the union.
Of course, marriage mens different things to different people. One can’t easily, in my opinion, compare the marriage of high school sweethearts with a marriage arranged by family before the bride or groom was born. Or compared with mail order marriages, marriages of convenience, or shotgun weddings. There are indeed a lot of different brands for this particular product. So maybe I just don’t know enough about the subject to have a valid opinion about it. Then too, I’m divorced myself. But I did have a negative reaction to Subaru’s characterization of wedded relationships being akin to vehicle ownership. That reaction came from somewhere so I must have an opinion anyway.
Then again, I guess it’s a little foolish to have a reaction to advertising, it’s all hogwash anyway.